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Gym Business

Expert advice on running a successful gym business. Tips on operations, growth, member retention, and profitability for gym owners.

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Celebrating Anti-Highlights Can Transform Your Gym Culture

Celebrating Anti-Highlights Can Transform Your Gym Culture

There’s something a few of my friends and I do that we really enjoy, but it is pretty much the antithesis of most people in the gym culture. We share our lifting failures and welcome the heckling in doing so.  Our “anti-highlights” are not for the sensitive. We share our short 30-second videos and then […] Celebrating Anti-Highlights Can Transform Your Gym Culture first appeared on Gym Insight Blog.

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Why Gym Owners Should Recommend Solo Fitness Apps to All New Members

Why Gym Owners Should Recommend Solo Fitness Apps to All New Members

New members often give gyms only a short window of time before calling it quits and canceling their memberships. According to the Health & Fitness Association (HFA) 2025 Fitness Industry Benchmarking Report, the average churn rate is about 33 to 34 percent. However, for new members, it is much higher, with 50 percent stopping attending […] Why Gym Owners Should Recommend Solo Fitness Apps to All New Members first appeared on Gym Insight Blog.

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Newsletter 34: September

Newsletter 34: September

The Gym Owner’s Newsletter Ed. 34: Gym Insight Provides Expert Guidance, New GLP-1 Daily Pill Now Available, Making Money or Making Friends, and Partnering Up with Schools Gym Insight is more than software. We can help guide you to a more profitable gym. Plus, discover success stories and expert tips for other gym owners. 🏋️ ͏ […] Newsletter 34: September first appeared on Gym Insight Blog.

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Increase Revenue Through Promoting Wearable Technology

Increase Revenue Through Promoting Wearable Technology

It wasn’t long ago that we used to be amazed that our phones could keep track of the number of steps we took each day. People used to document it on social media and challenge others in little groups to step-offs. Fast forward to the present day, and wearable fitness technology is beyond what most […] Increase Revenue Through Promoting Wearable Technology first appeared on Gym Insight Blog.

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Newsletter 33: August Edition

Newsletter 33: August Edition

The Gym Owner’s Newsletter Ed. 33: Master Your Financials Like a Shark 💡Ryan Hetherington’s Journey with Full Armor Fitness  Boost profits with real-time data like a Shark! Plus, discover success stories and expert tips for other gym owners. 🏋️ ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ […] Newsletter 33: August Edition first appeared on Gym Insight Blog.

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The Largest Untapped Growth Opportunity: Attracting the Anti-Gym Crowd

The Largest Untapped Growth Opportunity: Attracting the Anti-Gym Crowd

More than half the population has anxiety about working out at the gym for one reason or another. If you can attract this anti-gym crowd to give your gym a go, your memberships will soar! The Largest Untapped Growth Opportunity: Attracting the Anti-Gym Crowd first appeared on Gym Insight Blog.

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Full Armor Fitness’ Ministry of Steel: Strength for Those Who Carry Weight

Full Armor Fitness’ Ministry of Steel: Strength for Those Who Carry Weight

Ryan Hetherington and his wife Lexie have tripled the number of members in only three months at their gym Full Armor Fitness. Full Armor Fitness’ Ministry of Steel: Strength for Those Who Carry Weight first appeared on Gym Insight Blog.

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Turning Your Gym into a Content Studio: Monetizing YouTube and TikTok as a New Revenue Stream

Turning Your Gym into a Content Studio: Monetizing YouTube and TikTok as a New Revenue Stream

If you have a brick-and-mortar gym, then you already have a facility ready to produce content that can generate serious revenue. Using your fitness facility as a content creation hub will enable you to monetize your fitness content on social media. Bottom line, it is a new revenue stream you must start exploring.  Many gym […] Turning Your Gym into a Content Studio: Monetizing YouTube and TikTok as a New Revenue Stream first appeared on Gym Insight Blog.

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July Newsletter: Automated Messaging Will Improve Member Retention and Engagement

July Newsletter: Automated Messaging Will Improve Member Retention and Engagement

The Gym Owner’s Newsletter: How Automated Messaging Will Increase Revenue and How Gym Size Doesn’t Matter in Regards to Profit Automated messaging increases engagement. Science says add more protein! Big profits in small spaces. Hybrid training is a revenue stream to consider! ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ […] July Newsletter: Automated Messaging Will Improve Member Retention and Engagement first appeared on Gym Insight Blog.

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