Blog & Articles

It wasn’t long ago that we used to be amazed that our phones could keep track of the number of steps we took each day. People used to document it on social media and challenge others in little groups to step-offs. Fast forward to the present day, and wearable fitness technology is beyond what most […] Increase Revenue Through Promoting Wearable Technology first appeared on Gym Insight Blog.

Every gym owner has encountered the “almost member”. In fact, there is a very good chance you encounter these people a few times a week. They walk through the door, get the tour, ask great questions about the gym, and even compliment how the gym looks perfect for them. It appears to be a membership […] The Psychology of Turning “Almost Members” into Actual Members first appeared on Gym Insight Blog.

According to the numbers, the average gym will have profits of about 10 to 15 percent of its total revenue. That means if your gym is bringing in $50,000 a month, $5,000 to $7,500 should be going straight into your pocket every month after accounting for expenses.  While focusing on ways to increase revenue at […] Hunting and Eliminating Hidden Operational Costs in Your Gym first appeared on Gym Insight Blog.

GLP-1 medications are extremely popular at the moment, and it appears they are destined to gain even more traction in the near future. In fact, 15 percent of adults in the United States are now using or have tried these weight loss medications. In 2022, nearly 40 percent of all adults in America were in […] Supporting Members on GLP-1s: A Practical Guide for Gym Owners first appeared on Gym Insight Blog.

The Gym Owner’s Newsletter Ed. 33: Master Your Financials Like a Shark 💡Ryan Hetherington’s Journey with Full Armor Fitness  Boost profits with real-time data like a Shark! Plus, discover success stories and expert tips for other gym owners. 🏋️ ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ […] Newsletter 33: August Edition first appeared on Gym Insight Blog.

More than half the population has anxiety about working out at the gym for one reason or another. If you can attract this anti-gym crowd to give your gym a go, your memberships will soar! The Largest Untapped Growth Opportunity: Attracting the Anti-Gym Crowd first appeared on Gym Insight Blog.

Ryan Hetherington and his wife Lexie have tripled the number of members in only three months at their gym Full Armor Fitness. Full Armor Fitness’ Ministry of Steel: Strength for Those Who Carry Weight first appeared on Gym Insight Blog.

If you have a brick-and-mortar gym, then you already have a facility ready to produce content that can generate serious revenue. Using your fitness facility as a content creation hub will enable you to monetize your fitness content on social media. Bottom line, it is a new revenue stream you must start exploring.  Many gym […] Turning Your Gym into a Content Studio: Monetizing YouTube and TikTok as a New Revenue Stream first appeared on Gym Insight Blog.

There is a not-so-fine-line between constructive criticism and just being hurtful. We all know some people will leave negative reviews online no matter how perfect your gym is. It comes with owning a business. You can’t please all of the people all of the time. However, there could be grains of truth in the most […] The Best of the Haters: How to Take Negative Gym Reviews As Constructive Criticism first appeared on Gym Insight Blog.

The Gym Owner’s Newsletter: How Automated Messaging Will Increase Revenue and How Gym Size Doesn’t Matter in Regards to Profit Automated messaging increases engagement. Science says add more protein! Big profits in small spaces. Hybrid training is a revenue stream to consider! ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ […] July Newsletter: Automated Messaging Will Improve Member Retention and Engagement first appeared on Gym Insight Blog.

Social media is one of the highest-ROI marketing channels available to gym owners today, and it’s essentially free.   Yet most gyms are leaving massive opportunity on the table. Many post nothing at all. Others post videos that actively hurt their brand: staff members dancing awkwardly, random clips with no context, or meaningless “fun” content that […] Micro-Content That Delivers: The Algorithms for Creating Successful 60 Second Gym Videos first appeared on Gym Insight Blog.

The cost of strength and cardio equipment could determine whether your gym makes a profit this year. Gym equipment is 20 to 45 percent more expensive than it was just two years ago. Increasing costs for steel, rubber, and certain electronics are driving the inflation, right along with the rising price of shipping and manufacturing. […] Navigating Rising Equipment Costs: The Best Strategies for Gym Owners in 2026 and Beyond first appeared on Gym Insight Blog.

The fitness industry is a highly competitive field as gym owners try their best to beat the competition. However, as gyms battle it out with the opposition, they also have to make a profit. And when gyms raise membership dues, members start to think about going elsewhere. Members are more price-sensitive with so many options […] ACV Secrets: Increase the Monthly Amount Members Spend Without Raising Membership Fees first appeared on Gym Insight Blog.

Owning and operating a gym can quickly get expensive. I am not telling you anything you don’t already know. Between rent, utilities, cost of equipment, staff wages, and maintenance, it can be tough to stay in the black. And when money gets tight, the marketing budget is one of the first things eliminated.  However, when […] Marketing Your Gym on a Small Budget: 10 High-Impact Tactics That Work in 2026 first appeared on Gym Insight Blog.