Blog & Articles

Something that is not often discussed but could mean all the difference in the world to a gym is the equipment layout. Too often, gym owners will mistakenly treat placing their cardio and strength equipment like a real-life Tetris game, just trying to fit in all the pieces. However, the layout of the machines, free […] The Strategy of Equipment Layout: Small Changes That Make a Big Difference first appeared on Gym Insight Blog.

Most gyms are designed for sweat, not service. Yet the gyms that stick around for decades with loyal support often become both a place of fitness and a staple of the community. When a facility opens its doors for community-focused events, it stops being just a place to train and starts becoming a place the […] Host These 5 Community-Focused Events to Grow Goodwill (and Memberships) first appeared on Gym Insight Blog.

There’s something a few of my friends and I do that we really enjoy, but it is pretty much the antithesis of most people in the gym culture. We share our lifting failures and welcome the heckling in doing so.  Our “anti-highlights” are not for the sensitive. We share our short 30-second videos and then […] Celebrating Anti-Highlights Can Transform Your Gym Culture first appeared on Gym Insight Blog.

New members often give gyms only a short window of time before calling it quits and canceling their memberships. According to the Health & Fitness Association (HFA) 2025 Fitness Industry Benchmarking Report, the average churn rate is about 33 to 34 percent. However, for new members, it is much higher, with 50 percent stopping attending […] Why Gym Owners Should Recommend Solo Fitness Apps to All New Members first appeared on Gym Insight Blog.

The Gym Owner’s Newsletter Ed. 34: Gym Insight Provides Expert Guidance, New GLP-1 Daily Pill Now Available, Making Money or Making Friends, and Partnering Up with Schools Gym Insight is more than software. We can help guide you to a more profitable gym. Plus, discover success stories and expert tips for other gym owners. 🏋️ ͏ […] Newsletter 34: September first appeared on Gym Insight Blog.

It wasn’t long ago that we used to be amazed that our phones could keep track of the number of steps we took each day. People used to document it on social media and challenge others in little groups to step-offs. Fast forward to the present day, and wearable fitness technology is beyond what most […] Increase Revenue Through Promoting Wearable Technology first appeared on Gym Insight Blog.

Every gym owner has encountered the “almost member”. In fact, there is a very good chance you encounter these people a few times a week. They walk through the door, get the tour, ask great questions about the gym, and even compliment how the gym looks perfect for them. It appears to be a membership […] The Psychology of Turning “Almost Members” into Actual Members first appeared on Gym Insight Blog.

According to the numbers, the average gym will have profits of about 10 to 15 percent of its total revenue. That means if your gym is bringing in $50,000 a month, $5,000 to $7,500 should be going straight into your pocket every month after accounting for expenses.  While focusing on ways to increase revenue at […] Hunting and Eliminating Hidden Operational Costs in Your Gym first appeared on Gym Insight Blog.

GLP-1 medications are extremely popular at the moment, and it appears they are destined to gain even more traction in the near future. In fact, 15 percent of adults in the United States are now using or have tried these weight loss medications. In 2022, nearly 40 percent of all adults in America were in […] Supporting Members on GLP-1s: A Practical Guide for Gym Owners first appeared on Gym Insight Blog.

The Gym Owner’s Newsletter Ed. 33: Master Your Financials Like a Shark 💡Ryan Hetherington’s Journey with Full Armor Fitness  Boost profits with real-time data like a Shark! Plus, discover success stories and expert tips for other gym owners. 🏋️ ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ […] Newsletter 33: August Edition first appeared on Gym Insight Blog.

More than half the population has anxiety about working out at the gym for one reason or another. If you can attract this anti-gym crowd to give your gym a go, your memberships will soar! The Largest Untapped Growth Opportunity: Attracting the Anti-Gym Crowd first appeared on Gym Insight Blog.

Ryan Hetherington and his wife Lexie have tripled the number of members in only three months at their gym Full Armor Fitness. Full Armor Fitness’ Ministry of Steel: Strength for Those Who Carry Weight first appeared on Gym Insight Blog.

If you have a brick-and-mortar gym, then you already have a facility ready to produce content that can generate serious revenue. Using your fitness facility as a content creation hub will enable you to monetize your fitness content on social media. Bottom line, it is a new revenue stream you must start exploring.  Many gym […] Turning Your Gym into a Content Studio: Monetizing YouTube and TikTok as a New Revenue Stream first appeared on Gym Insight Blog.

There is a not-so-fine-line between constructive criticism and just being hurtful. We all know some people will leave negative reviews online no matter how perfect your gym is. It comes with owning a business. You can’t please all of the people all of the time. However, there could be grains of truth in the most […] The Best of the Haters: How to Take Negative Gym Reviews As Constructive Criticism first appeared on Gym Insight Blog.