Blog & Articles

Many owners still rely on a “gut feel” to gauge why members are not choosing to return to their gym. Average member retention hovers between 60 and 70 percent. You are probably spending thousands each and every year to bring in new members, while according to the Harvard Business Review, “Depending on which study you […] Stop Guessing What Members Want: Use Simple Data Audits to Boost Retention This Quarter first appeared on Gym Insight Blog.

The numbers are showing a monthly increase in revenue for the new year. The fitness industry has been rebounding nicely ever since COVID decimated the business with the closure demands of gyms five to six years ago. In fact, 22 to 25 percent of all health clubs closed their doors for good during this time, […] 5 Reasons for Gym Owners to Feel Optimistic in 2026 first appeared on Gym Insight Blog.

Coffee shops make a killing off luxurious coffee. Do the same for healthy protein shakes for your gym. According to Starbucks’ own menu, the typical customer order for one of their fancy coffees costs between five and seven dollars. How many people do you know who stop by Starbucks or some similar coffee shop every […] Think Bigger! A Protein Shake Station Could Sharply Increase Profits first appeared on Gym Insight Blog.

I lived in a town of 15,000 people for five years. As far as I knew, there were only two gyms to choose from. Not long after moving out of that town, I discovered there was a gym just two miles away from where I used to live that I had never heard about. They […] 5 Free Cutting-Edge Marketing Ideas to Grow Your Gym Fast first appeared on Gym Insight Blog.

A gym that is not able to retain the majority of its members will have a difficult time turning a profit year after year. And acquiring new members is five times more expensive than retaining existing ones, according to the Health & Fitness Association. To put that into actual numbers, Athletech News reports that the […] 5 “Crazy Enough They Just Might Work” Member Retention Strategies For Your Gym first appeared on Gym Insight Blog.

Read on for 9 alternative revenue stream ideas you can start today in your fitness center. 9 Alternative Revenue Streams To Boost Your Gym Business Returns first appeared on Gym Insight Blog.

Discover how well managed alternative revenue streams can drive your gym forward.

Mullins Gym runs itself - literally. And now it needs simple, secure sign-up software. Discover how Digital Keytags solved a retirement problem for this fierce southern gym.

Need a point of sale system that is fully customizable, easy-to-use, and can grow with your gym? Try Gym Insight's newly introduced Point of Sale software - the latest addition to our suite of gym management software.

Successful gyms utilize Instagram effectively by organizing content, driving purpose, and showcasing uniqueness. Great pages, like Kage Gym and Rosamond Fitness, feature structured highlights, engaging videos, and timely information. By reflecting each gym's character, owners can draw in members and enhance brand loyalty while providing a streamlined user experience.