Blog & Articles

The Gym Owner’s Newsletter: The Sales Guru Feature and Gold’s Gym Wasn’t Always Golden Sales Guru Feature Will Have You “Always Be Closing.” Creatine Is Great For Muscles and Mind. MorGainz Fitness Making Its Presence Felt in Pennsylvania. Gold’s Gym Was Not Quite the Mecca At First. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ […] Newsletter 31: Sales Guru Feature Will Have You “Always Be Closing” first appeared on Gym Insight Blog.

In an industry where operational efficiency and member retention can determine success, there is one factor that stands out above all the rest when determining how successful a commercial gym is going to be: Location. The perfect location will drive constant foot traffic, even if the gym is lacking in certain areas. A poor choice […] How to Open a Successful Commercial Gym in 2026: Location Is Your Make-or-Break Decision first appeared on Gym Insight Blog.

Kelly Morgan started MorGainz Fitness (love the name) in Pennsylvania over 14 years ago. With four current locations, and more probably just around the corner, her journey to becoming a gym owner is a unique one.  Morgan was active duty in the Air Force at the age of 19. Being in the military, it is […] Gym Owner Profile: Kelly Morgan and MorGainz Fitness first appeared on Gym Insight Blog.

I lived in a town of just under ten thousand people for a couple of decades. Every year, the town would bring in musical talent for its county fair. These people who were performing would eventually end up at my fitness center to get a quick workout in, shoot baskets, or swim a few laps.

Operating a successful gym is about as good as it gets for most of us. Being your own boss and helping others achieve their health and fitness goals can be quite rewarding. But it is not all rainbows and unicorns. As with any business, being a gym owner comes with significant legal risks.

The Gym Owner’s Newsletter: The Health Insurance-Funded Gold Rush Revenue from Insurance Memberships, Science on Training to Failure, 10-Year Owner, Social Media Success Tips

Who is ready for some tough gym owner love? A commonly cited industry benchmark, based on data from the Health & Fitness Association (HFA), states that about half of all new members will quit within the first six months, leaving you, as a gym owner, feeling ghosted.

All of us have heard the saying, “If it were easy, everyone would do it.” This applies perfectly to being a gym owner. According to the latest data supplied from surveys by thousands of gym owners, the median net benefit for gym owners is $52,200 per year.

Smart gym owners are no longer relying solely on traditional marketing to fill their fitness facilities. They are turning to an often-overlooked source for new members: Health Insurance-Funded Memberships. By educating the masses, your gym could be in line for a financial windfall if done correctly.

When I was just a young pup training every day, it was a sense of pride when I would be overcome with soreness after a workout.

There is new cardio and strength-training equipment that could provide the “premium” touch for your house of fitness. Getting the right gym equipment for your fitness facility is key to drawing in members. Plus, doesn’t it feel like Christmas morning on the day the new equipment arrives?

Many owners still rely on a “gut feel” to gauge why members are not choosing to return to their gym. Average member retention hovers between 60 and 70 percent.

The numbers are showing a monthly increase in revenue for the new year. The fitness industry has been rebounding nicely ever since COVID decimated the business with the closure demands of gyms five to six years ago.

Coffee shops make a killing off luxurious coffee. Do the same for healthy protein shakes for your gym. According to Starbucks’ own menu, the typical customer order for one of their fancy coffees costs between five and seven dollars.