Marketing

Learn the best way to maximize each sale by value selling your gym rather than competing on price.

Gym Insight software just became even more user-friendly with the new and improved task list feature. Read on to discover the details that make a difference in a well-run gym and an awesome one!

The debate between leasing and buying a gym location is crucial for new owners. Leasing allows for focus on initial steps, limited capital spending, and landlord property responsibilities. Meanwhile, buying offers equity and control but demands significant initial investment. Legal and financial considerations are key, and considering the long-term impact is essential.

The Gym at 214 Main in Fort Mill, South Carolina is owned by Jovon Times, a dedicated fitness enthusiast with a background in sports science and a passion for helping others reach their personal best. Since taking over the gym, Times has implemented changes to increase revenue and attract more clients, all while maintaining his commitment to providing quality service. He plans to expand the gym's offerings in the future and advises aspiring gym owners to prioritize sincerity, service, and continuous learning.

Practical advice on avoiding the pitfalls of finding a good commercial real estate site for your new gym space.

Learn why gym owners are including mental health images and ideas in their advertising campaigns.

Get aggressive with gym membership sales in November and you won't suffer from the fall-downturn blues most health clubs experience.